Event Planning Report

Digital photography opens the door to create amazing custom postcards onsite for attendees to send out to family, friends, and even colleagues who didn’t make it to this year’s event. It’s a great way to dazzle attendees AND market next year’s event.

Step 1: Snap Away.Get digital cameras in the hands of team members and have them capture candid shots at your event. Make sure they find out who’s who in these pictures.

Step 2: Organize. Sort through best shots and organize by attendee name.

Step 3: Create & Print. Purchase postcard paper (it comes in a variety of sizes; 4″ x 6″ is standard) and start printing and collating cards by attendee name. There are lots of free postcard templates to use with word processing software. Be sure to include branding for your event on these cards and an announcement of the location for next year’s event.

Step 4: Deliver. Print a few postcards for each attendee and have these delivered to their hotel rooms, along with postage and instructions for mail drop locations at the hotel. Email digital copies of these postcards, too, to keep the message going, long after your event is over.

If you’re looking to streamline steps, you might bypass the hotel room delivery step and run postcards on a slide show titled “Wish You Were Here.” Then, have a table where attendees can stop by and request a copy of their custom postcard. It’s one more way to show appreciation to conference attendees and stir up excitement for next year’s event!