Phony Bridal Show a Scam
Starting in January the bridal show season starts to heat right up. Here in Toronto there are so many shows it is hard to differentiate. Which are good and which are bad? The shows main purpose is to make money from both the advertisers / vendors and from the attendees. Admission at $15.00 for two is a fair investment. For the vendors displaying the space in even a minor, poorly attended show starts at thousands of dollars.
Over 6000 were duped by this. Estimates on the size of this fraud range fro 150 to 300K. Does this also mean that eventbrite, the credit card companies and paypal will be held partially or fully resposible for their forwarding of victims money to the con artists? So far no charges have been laid.
With the internet being what it is today this fraud is easy to perpetrate. The skills required will be the ability to create facebook, twitter and e-mail personalities. A blog and you are in business. In the case of the Boston scam the event page was set up using Eventbrite. The success of the venture will be determined more on social networking and search engine optimization skills than any other abilities.
How To Protect Yourself
For the attendee, simply pay at the door.
For the vendor check the track record of the company putting on the show and know who you are dealing with. If in doubt, meet with the show producer and pay by check. A background check to see if the show producer has paid for the venue should help.
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